A fresh look at postcards

Postcards are a creative way to get your message across in a friendly and cost-effective way. The possibilities are enormous, with many shapes and sizes to choose from. The humble postcard has been around for over one hundred years now. Since then it has become a universal favourite for written communication. While some forms of advertising have gone the way of the dinosaur, the postcard still demands attention when the message is delivered in a simple compelling way. But keep your message simple!

Postcards are a creative way to get your message across in a friendly and cost-effective way. The possibilities are enormous, with many shapes and sizes to choose from. The humble postcard has been around for over one hundred years now. Since then it has become a universal favourite for written communication. While some forms of advertising have gone the way of the dinosaur, the postcard still demands attention when the message is delivered in a simple compelling way. But keep your message simple!

Different shapes and styles
Here’s where you can really inject some personality. Don’t limit yourself to the standard sized two-sider. Branch out into folding styles, special shapes. Use multicolours, photographs or stark black and white. Keep the headline message short and sweet. The Tennyson graphic design team has heaps of inspiring samples to show you.

Reasons to send out postcards
Take a moment to think about how you can improve your customer relationships with regular postcard mailouts. Announce new staff, a special offer, a new product, celebrate a special time of the year. Simplify your message and find a vivid image (we can help there). You can use your client database to produce adhesive labels, or purchase a list of potential customers.

Cost Efficiency
You’ll save a heap on postcards in comparison to normal direct mail letters. You save on envelopes, printing costs and the time needed to stuff the envelopes. Additionally you can plan a postcard to use all year round, to hand out at trade shows, or to give away on your counter. Postcards are becoming more popular with larger companies and government organisations - but they are also perfectly priced for small business.

Case Study
One client who has used postcards with excellent results is Hastings Deering - a dealer of Cat® Heavy Machinery. Just take a look at the different shapes and sizes they have used to reach different audiences. Folding versions, different sizes, wordy or simple - it just goes to show what you can do with this practical and creative medium.