Quick Tips on Preparing for a Tradeshow
If you are organizing a display booth at a tradeshow or convention it can be a stressful experience, especially if you aren’t completely organized. It’s easy to spend all your energy on one aspect of the display – perhaps a multimedia show or a set of brochures. But don’t forget about the basics. Portable Displays, extra business cards, carry bags, stickers and giveaways.
If you are organizing a display booth at a tradeshow or convention it can be a stressful experience, especially if you aren’t completely organized. It’s easy to spend all your energy on one aspect of the display – perhaps a multimedia show or a set of brochures. But don’t forget about the basics. Portable Displays, extra business cards, carry bags, stickers and giveaways.
Binders and Dividers
Present your sales catalog in an attractive binder with customised tabs. This will show that you are serious about your product and your customers. You can arrange matching diaries or folios as a giveaway for special clients.
Portable Displays
A large scale picture, photo or logo will command attention from passing visitors. This is your chance to pitch your best product to your target market. Were people squinting as they looked at your booth last year? Maybe you need to beef up your banners or blow up your brochure.
Extra Business Cards
Don’t get caught short of business cards! Some clients even have special ones printed up without mobiles or email addresses, so they can hand them out to anyone. Order a fresh set for yourself and any other support staff. Get them done well in advance so you’re not stuck trying to rush them off the day before the show starts.
Carry Bags
This is a great opportunity for free advertising. Every tradeshow visitor needs a big bag to cram all the brochures, pamphlets and giveaways they collect along the way – the bigger the better. So order some heavy duty ones, screenprint your slogan on the side of them and hand out as many as you can. Soon the show will be full of walking billboards for your business!
Quick Tradeshow Checklist
[ ] Portable Displays
[ ] Business Cards
[ ] Posters
[ ] Photo blow ups
[ ] Catalog Binders
[ ] Brochures
[ ] Stickers
[ ] Souvenirs
[ ] Carry Bags
[ ] Custom Booth Design
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